Our story
What Makes The Sterling Ford Difference
At Sterling Ford, your trusted Ford dealership in Ottawa, we offer exceptional service and a wide selection of high-quality Ford models, making us the standout choice in the National Capital Region. What makes The Sterling Ford difference is our unwavering commitment to customer satisfaction, an expert team with decades of experience in the automotive industry, and personalized solutions tailored to meet your vehicle needs. Whether you’re looking for a new or pre-owned Ford vehicle, or need top-tier maintenance and service, we deliver reliable and efficient results. With years of experience, we take pride in offering the best in Ford sales, service, and genuine Ford parts. Discover why Sterling Ford is your go-to destination for professionalism, integrity, and excellence in the Ford dealership experience.”
Our Executives
Christian Soucy
Christian Soucy is part of the third generation of the Soucy family to lead a Ford dealership, following in the footsteps of his father, Claude, and grandfather, Gilles. The Soucy family has been proudly operating Ford dealerships in Canada since the 1970s. As the Dealer Principal at Sterling Ford, Christian continues the family legacy of exceptional customer service, quality, and community involvement. With years of experience in the automotive industry, he ensures that Sterling Ford remains a trusted name in the National Capital Region, offering top-quality Ford vehicles and services.
Jason Moore
Jason Moore is a proud Nova Scotian who arrived in Ottawa with little more than ambition and built Barncroft from the ground up. Over the years, he has played an instrumental role in the success of numerous businesses across a variety of industries. As Vice-President of Sterling Ford, Jason contributes his strategic insight and entrepreneurial expertise to the dealership’s growth and success. Known for his leadership and innovation, Jason has earned a reputation for making a meaningful impact in every venture he pursues.
Our Philosophy
Sterling Ford’s philosophy revolves around making every customer feel like part of the family. They prioritize building strong, lasting relationships by offering a personalized, welcoming experience that goes beyond just selling vehicles. At Sterling Ford, customers are treated with the utmost care and respect, ensuring that their needs are met every step of the way—from finding the perfect Ford model to receiving expert maintenance and service. You’ll always see smiling faces and experience a positive, professional atmosphere, as the team’s dedication to customer satisfaction, trust, and transparency creates a family-like environment where each person is valued and their experience is the top priority.
Our Culture
At Sterling Ford, we pride ourselves on fostering a supportive and dynamic work environment where employees are valued as key members of our success. Our team is built on trust, collaboration, and mutual respect, creating a workplace where everyone’s contributions are recognized and celebrated. We believe in continuous growth, offering opportunities for personal and professional development. With a culture that encourages innovation and teamwork, Sterling Ford is a place where employees can thrive, feel empowered, and take pride in delivering exceptional service to our customers. We are the team that values people first.